General statistical processing of data for internal analysis purposes

At company Inteko d.o.o. we perform general statistical processing of customer data and their orders and potential customers (contacts), on the basis of which we perform internal sales analysis, re-purchases and aggregate customer behavior, monitor and optimize our business efficiency, optimize our advertising, for example.:

• We track sales through our sales channels
• We keep track of how many buyers are making repeat purchases, how quickly and at what value
• We keep track of general sales statistics such as average cart value, number of products on order, and similar
• We monitor responses to emails, text messages, phone calls and various online advertisements and decide on how to advertise in the future

This kind of statistical monitoring has no impact on the end user, except that it allows us to optimize our business and advertising in a general way and to provide users with affordable products and services.