Fenzy.fashion keeps the personal data which is processed on the basis of personal consent or legitimate interest, until the revocation of that consent or requests to discontinue processing unless, depending on the circumstances, the purpose of the processing of personal data has previously been achieved (for example, if the individual has consented to the processing of personal data for the purpose of being a member of the benefits club and Fenzy.fashion would cease to operate the benefits club, personal data related to that club , should no longer be fed). In the case of personal data processed by Fenzy.fashion on the basis of a law or a contractual relationship with an individual, Fenzy.fashion keeps the personal data for a period specified by the law (eg 10 years from the date of issue of invoices) or for the duration of the contract and for 5 years after its termination (to the extent of the general limitation period). After the retention period has expired, Fenzy.fashion effectively and permanently deletes or anonymizes personal data so that it can no longer be linked to a specific individual.