Basic personalized communication

As part of basic personalized communication (via email, SMS, phone calls, mail, browser notifications, website information, social networks), we try to present you relevant offers, discounts and other content that may be of interest to you based on your past interactions with us. To do this, we use the following information:

  • Demographics (gender, date of birth or age, address)
  • History of your orders (products ordered, time of order, number of orders)
  • Your responses (opening a message, clicking a link, ordering) to the various messages we send you. 

We do not use any semi-automatic or automatic profiling, we just choose the appropriate sets of recipients for individual messages. In doing so, we never focus on the individual's data, but perform aggregate processing of larger groups. Based on this information, it may then depend which messages you receive from us:

  • What products and content will be presented to you - in order to maximize your interest
  • What kind of offers you will receive (customers with a higher number of Fenzy orders get better deals)
  • How often will we send you messages and through which communication tool

The client can end this type of communication at any time by clicking the unsubscribe link in your emails or send us a request to the email address info@fenzy.fashion